Here is a rundown of what got me thinking...
Toyota led the Le Mans test day. Ferrari was second and third. Alpine was fourth. Lexus was fastest in LMGT3, so that is nice for the company. Toyota also had a good weekend in Michigan. There was a photo finish in Aragón and a pair of first time winners. There was also the usual. Haulers are at the border. RAM announced its return to the NASCAR Truck Series. Teams and drivers will come at a later date. There has been another problem on my mind. Small, but still notable, a smaller symptom to a greater problem.
IndyCar's Ambassador Problem
The Indianapolis 500. IndyCar's biggest race of the year. The stage is never brighter for IndyCar, and this year over seven million people watched, the most since 2008. It is IndyCar's one chance a year to leave an impression. Whatever audience IndyCar can attract over the rest of the year will be dependent on this race. If IndyCar draws anyone to the party, it will be from this one day each year.
It is best to have the best representation out there for the series. The Indianapolis 500 stands on its own, but it is apart of something bigger than one race. Who do you call in to represent and vouch for IndyCar that also matches the magnitude of the Indianapolis 500?
Tune into the broadcast and you see on the Indianapolis 500 pre-race show Danica Patrick and Tony Stewart. Driving the two-seater with Tom Brady as passenger is Jimmie Johnson.
All three have raced in the Indianapolis 500, but none are ambassadors for IndyCar.
Patrick and Stewart started their careers in IndyCar, but when are either at a race that isn't the Indianapolis 500? When are either hanging around the paddock and just chatting with Scott Dixon, Will Power, Josef Newgarden, Patricio O'Ward or Álex Palou at Mid-Ohio or Laguna Seca? Even if they first took the stage in Indianapolis, no one associates Patrick or Stewart with IndyCar. Johnson ran IndyCar after nearly two decades and seven championships in NASCAR. Johnson is a team owner in NASCAR. If Johnson is talking to Tom Brady on the grid, Johnson is likely going to invite him to a future NASCAR race, not an IndyCar race. That's just what IndyCar needs.
This isn't a new problem. When NBC was the broadcast partner, we saw Patrick on the pre-race show and Dale Earnhardt, Jr. and Jeff Burton were the analysts brought in. Full disclosure, I have as many Indianapolis 500 starts as Earnhardt, Jr. and Burton.
It is commonplace for broadcasters to bring in special analysts for the big events, especially on the pre-game shows, but normally it is someone who is known for competing in that sport. We don't see Shohei Ohtani being brought onto the Super Bowl pre-game show nor do we see Patrick Mahomes on the Stanley Cup Final coverage. Motorsports is motorsports, but there is a breakdown among the disciplines.
There is a history of commentators coming from a variety of disciplines. Jackie Stewart was on ABC's Wide World of Sports coverage for Indianapolis 500s and NASCAR races. David Hobbs called more Daytona 500s than NASCAR Cup races he started. Rusty Wallace has even been in the both for an Indianapolis 500. It is not unheard of, but something is being said when the names don't quite represent what the series is.
Unlike other sports that call in past Super Bowl winners for Super Bowl pre-game shows or World Series winners for World Series coverage, IndyCar does not have its historically top drivers filling television roles for its biggest race of the year. IndyCar has not had viable ambassadors for quite some time, leaving positions open to those who raced in IndyCar but are not invested in the series beyond that one day each May, and that isn't helping long-term growth.
However, the biggest barrier to IndyCar having accurate representation on its broadcast is IndyCar itself.
It isn't a case that there are no IndyCar legends. They are all just busy competing.
All the best drivers from the last 20 years are involved with teams.
Dario Franchitti is working for Chip Ganassi Racing. Tony Kanaan is Arrow McLaren team principal. Simon Pagenaud is on Scott McLaughlin's timing stand. Hélio Castroneves is still competing, and he is involved with Meyer Shank Racing as minority owner in the team. Even Ryan Hunter-Reay is still out there. Juan Pablo Montoya is busy being a father to a budding race car driver, and Montoya would likely pass on it anyway.
Any of those guys fit the bill, but they are all still involved. Even if we go a step down from champions and Indianapolis 500 winners, those guys are involved as well. J.R. Hildebrand was working for McLaren this May. Charlie Kimball is personable and he has been working as a driver coach in recent years. Robert Wickens is working with the Andretti Global group. Ryan Briscoe came back and is working with Prema. Oriol Servià was actually on the Spanish-language broadcast of the “500” this year, so at least he is representing in a different language.
We run out of options real quick, but we also must recognize there are limited opportunities to get onto television. There are three spots in the booth, one of which is for a lead commentator. At most, there will be three pit reporters. Booth analysts are covered with Townsend Bell and James Hinchcliffe. Jack Harvey stepped into a pit reporter role this year, but no broadcast is going to have multiple former drivers as pit reporters. Three former drivers is the limit for a broadcast. All the spots have been claimed.
There is the radio booth, which is in need of a shakeup, but not many drivers go that direction. This year saw a change at the Indianapolis 500 as Davey Hamilton worked as Jack Harvey's strategist and the radio broadcast needed an analyst. Zach Veach filled in on qualifying weekend and Anders Krohn was in the booth for race day. Krohn previously called Indy Lights races as an analyst.
In the 21st century, broadcasters are reluctant to put anyone that isn't a flashy name on-air. The broadcasters are looking for commentators that people will stay tuned in for. Sam Posey would never have had a prayer of getting in the broadcast booth today. We would never see a Parker Johnstone get into the booth. Townsend Bell came in when there was a narrow window, benefitting from a time when IndyCar had multiple broadcast partners. That isn't going to happen again anytime soon. You have to be someone to get a call for the broadcast, which puts someone like Anders Krohn on the curb. Krohn never made it to IndyCar, but he is on top of what is going on.
Patrick may have only won one race and all of Stewart's IndyCar success did come nearly 30 years ago when the level of competition was low, but their names carry more weight than someone who spent a dozen years in IndyCar and had a modest career. People turning on their televisions need to see a face they recognize. The guys competing in the race are already anonymous. It isn't getting better when their careers are over. Nobodies are nobodies. Articulation and knowledge only get you so far.
Whom IndyCar could really use at this time is Dan Wheldon.
Wheldon was made to be an ambassador. Whether it be in the booth, on the pre-race set or involved in the pre-race festivities and driving the two-seater, this moment was set up for Wheldon. As much as he loved racing, I think we all knew that face was too pretty not to end up on television. Wheldon would happily step away from the competition and love watching Franchitti and Kanaan stress on the pit stand while he was making a pretty penny in an air conditioned broadcast booth.
Are there any practical options out there?
The one guy I will throw out there is Sage Karam. Karam had some good analysis during the race on social media. He never won the Indianapolis 500, never won any IndyCar race and most of his career was just the Indianapolis 500, but Karam did have a few impressive drives at Indianapolis and had two top ten finishes. Most importantly, he is a good looking young man, and television is 98% about looks. He isn't a name that screams at people, but he is a face that can grab the attention of many.
Outside of that, it gets difficult. I like Stefan Wilson, but no broadcaster is putting on a driver who has only made five IndyCar starts. When Hunter-Reay stops driving, the door is open for him, but let's see how things change in the next two or three years.
There is one option from out of left field that would work: A.J. Allmendinger.
Yes, I am suggesting a driver who has spent the better part of the last 20 years in NASCAR, but Allmendinger has an edge to him and he is more proud of his open-wheel roots than others. I think he is more connected than Patrick and Stewart are, even if it has been a minute since Allmendinger last ran an IndyCar. Allmendinger can be a strong cheerleader, and if you put him on the broadcast, he will invest himself and bump up the series in a convincing fashion. He did a good job in the brief stint in the NBC sports car booth. He isn't fully an IndyCar guy, but he would stress his open-wheel experience more than others and he would fit that ambassador role IndyCar desperately needs.
If there is one positive sign for drivers, it is Fox is rotating active drivers through the booth for the Indy Lights broadcasts. Drivers are getting reps after none were getting near a broadcast booth for many years. Perhaps that opens the door for a handful of guys, but we could be six or ten years from that being the case. I don't think most of those guys are hurrying to get through their driving careers. I think many want to be racing for the foreseeable future.
Having drivers that are more associated with NASCAR taking the key roles on the Indianapolis 500 broadcast do not help IndyCar's ongoing identity crisis. Too many people just think all racing in the United States is either NASCAR or Formula One. If they see "NASCAR drivers" on the Indianapolis 500 broadcast, they are just going to think it is a NASCAR race. But is IndyCar is so foreign to the average viewer that it is not beneficial to put a past IndyCar driver on an IndyCar broadcast.
Talk about a catch-22!
All that can be done is take one step at a time, and perhaps push a few more drivers toward the television compound than the timing stands.
Winners From the Weekend
You know about the Le Mans test day, but did you know...
Marc Márquez won MotoGP's Aragón Grand Prix and the sprint race. Deniz Öncü won the Moto2 race by 0.003 seconds over Diogo Moreira, the closest finish in Moto2 history. It was Öncü's first Moto2 victory. David Muñoz won the Moto3 race, his first career victory.
Denny Hamlin won the NASCAR Cup race from Michigan, his third victory of the season. Stewart Friesen won the Truck race, his first victory in over three years.
Ryan Wood (race one) and Broc Feeney (race two and three) split the Supercars races from Wanneroo. It was Wood's first career Supercars victory.
Ayhancan Güven and René Rast split the Deutsche Tourenwagen Masters races from Zandvoort.
Sébastien Ogier won Rally Italia Sardegna, his third victory of the season.
Coming Up This Weekend
93rd 24 Hours of Le Mans.
World Superbike will race in Misano.
Formula One has a June date in Montreal for the last time in the foreseeable future.
The NASCAR Cup Series visits Mexico City for the first time.
IndyCar ends the weekend with a night race at Gateway.